There’s a lifetime of history in every Mr.Sub. From the first restaurant in 1968 – opened at the height of the hippie era – to the country-wide franchise we know today, Mr.Sub has come a long way.
Where we started
Bell-bottom jeans, tie-dyed shirts and bearded hippies, the 60’s were a magical time. Everything was new. Everything was exciting. Everything was fresh.
In Toronto, Canada the mecca for action and excitement was Yorkville. Crowded with colourful boutiques and noisy coffee houses, it was a narrow avenue packed from end to end with the hungry masses.
And on the avenue came two friends with a bright idea: sell quality food; serve it fast; make it fresh…and above all, give customers value for their money.
The two friends raised a total of $1500, took their idea of making fresh sandwiches and opened the first Mr.Submarine at 130 Yorkville Avenue in 1968. The response was overwhelming and just five months later the two founders opened a second Mr.Submarine.
In 1972, Mr.Sub sold its first franchise and that first franchisee is still with Mr.Sub to this day. In 1990 Mr.Submarine officially became Mr.Sub and in 2011 was purchased by the MTY Food Group Inc. in 2013 Veyron Investment LLc become the ME Exclusive Area development.
As of 2015, Mr.Sub has over 300 locations across Canada as well as internationally.
A lot has changed since 1968 but one thing remains the same: our commitment to our original concept of selling quality subs, making them fresh, and serving them fast.